Key Moments:
- Sportradar Group AG has completed its purchase of IMG ARENA’s sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC.
- The acquisition adds relationships with more than 70 rightsholders, encompassing around 38,000 official data events and 29,000 streaming events annually across 14 global sports.
- Sportradar will receive a total of $225 million in financial consideration, including around $122 million in cash prepayments to certain sports rightsholders and $103 million payable to Sportradar over two years.
Strategic Integration of IMG ARENA Portfolio
Sportradar Group AG has officially completed the acquisition of IMG ARENA, bringing with it a comprehensive suite of global sports betting rights. This deal represents a significant advancement in Sportradar’s strategic efforts to broaden its reach as a technology and content leader in highly popular betting sports spanning soccer, tennis, and basketball.
The acquisition introduces strategic alliances with over 70 sports rightsholders. Sportradar’s portfolio now covers approximately 38,000 official data events and 29,000 streaming events each year, across 14 different sports and six continents. In total, the company’s sports coverage now exceeds 1 million matches annually.
We’ve enhanced our scale and strengthened our position as the premier global sports technology company with the close of our acquisition of IMG ARENA, boosting our content distribution and further fueling innovative product developments.
Learn more: https://t.co/oMsB4gD5aR pic.twitter.com/mEmMLzC28N
— Sportradar (@Sportradar) November 3, 2025
Enhanced Growth and Monetization Opportunities
With this expanded portfolio, Sportradar aims to bolster its content distribution capabilities and drive forward innovative product development. The company plans a seamless integration of the acquired rights into its scalable technology platforms and extensive client network, generating new monetization opportunities.
The transaction structure offers unique financial benefits. The acquisition is projected to enhance Sportradar’s adjusted EBITDA margins and further improve free cash flow conversion. Additionally, the deal is expected to accelerate revenue, adjusted EBITDA, and free cash flow growth for the company. Sportradar is not obligated to provide any financial payment as part of the acquisition. Instead, Sportradar will receive a total of $225 million, including roughly $122 million as cash prepayments made by the seller to certain sports rightsholders, and about $103 million in payments to Sportradar over a two-year timeframe. All payments to Sportradar are subject to standard purchase price adjustments.
| Key Acquisition Figures | Details |
|---|---|
| Number of Rightsholders | Over 70 |
| Annual Official Data Events | Approximately 38,000 |
| Annual Streaming Events | Approximately 29,000 |
| Total Financial Consideration | $225 million |
| Cash Prepayments to Rightsholders | $122 million |
| Payments to Sportradar | $103 million over two years |
Leadership Perspective
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
- Author
Daniel Williams
